Branding Debunked – 7 Common Myths

Myth #1: I’m not yet ____________________ (insert assorted insecurity here: famous/successful/important) enough to have a brand.Myth #1 Debunked: You’re right! You’re not! And without a brand you never will be.Don’t get caught in the interim trap. Using brand identifiers, such as a logo, noncommittally will significantly diminish your chances of success. Brand bouncing makes you and your company look unprofessional and unstable, wastes yours and your potential customers’ valuable time, and destroys any opportunity to build momentum.In the marketing game, you simply cannot afford to wait until you have more _______________ (insert assorted prerequisites here) to establish a strong brand – the time is now!Myth # 2: Developing and maintaining a strong, consistent brand can get expensive; I’d rather spend that money elsewhere.Myth #2 Debunked: Building a viable brand can be big bucks! But the reality is, not having a recognizable brand is so much more expensive in the long run.To avoid this common pitfall, take careful measure to develop a clearly defined core message, a strong mission statement, and a distinct tagline that accurately represent your business.Myth # 3: I can do brand all by myself! No need to consult with a professional branding and marketing expert.Myth #3 Debunked: You can do bad all by yourself – bad branding, that is! Without the knowledge and know-how that only a seasoned branding expert can offer, your company will be perceived as a rookie, an amateur.Brand development is complicated. Consumer psychology, market demographics and psychographics, aggressive marketing strategies, PR tactics, communication methods and styles – a branding specialist combines each of these highly specified areas of expertise in order to create a powerful, effective brand.If powerful and effective is what you’re looking for, employ a branding professional.Myth # 4: Good brands just happen.Myth #4 Debunked: Not so! A good brand – one that is consistent, relatable, and recognizable – is carefully constructed and micro-managed at all times.Don’t expect your company brand to fall from the sky. Know that embarking on this brand-building journey will require much of your time, thought, effort, and energy — and commit wholly to giving it your all.Myth # 5: Branding is just a business buzz word – a fad that will go out of style.Myth #5 Debunked: For over 150 years, branding has been a success catalyst for companies in every corner of the world. The business of branding shows no signs of diminishing. In fact, its strategies and methodologies are becoming more and more sophisticated by the day.A complete, well-thought-out brand is an integral part of a business’ positioning and profitability. Branding a fad? As if!Myth # 6: Just because I have an identifiable brand doesn’t mean I’ll make more money.Myth #6 Debunked: On the contrary, consumers support strong brands. Research has proven that well-branded products sell significantly better than those products that lack a definitive brand.That means that branding is proven to increase your company’s popularity, customer loyalty, sales and revenues. If branding wasn’t helping a company’s bottom line, would they invest millions, even billions of dollars on it? It is one business expense that will absolutely deliver the highest ROI. Savvy business professionals know that the loyal patronage and no-cost, word-of-mouth advertising that a strong brand fuels will most certainly make you more money!Myth # 7: If I don’t define and promote a specific brand, I won’t be branded or pigeon-holed.Myth #7 Debunked: You will be branded whether you want to be or not, so why not take control of that branding rather than allowing the public at large to define it for you.By debunking these common branding myths, you can clearly see that without the foundation of a strong brand, you will never be able to reach the levels of success that you could experience with one. Take my advice; develop a strong brand and allow your business to SOAR!

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How to Evaluate the Best Type of Home Health Care Agency to Meet Your Needs

The words “home health care” and “home health care agency” mean different things to different people.With hospitals discharging patients to their homes sooner and sicker, families are not prepared and are overwhelmed. Many families do not want their loved one to go to a nursing home or skilled unit. Many families are never even given the option for home health care. Others think that when their family member is discharged form the hospital to home that there will be someone there 24 hours 7 days a week, for as long as the care is needed.The home health care agency explainedThere are two types of home health care agencies. The first addresses the health and medical care of the aging adult. Care is provided by home health care agencies, and can include the home health care aide, RN’s (registered nurse) and physical therapy. State and federal laws regulate these agencies. They are often Medicare and Medicaid certified. Many private insurances and HMO’s pay for these services as well. This means the agencies can get paid by these programs for providing home health services These services require a doctor’s order.The services provided will be intermittent such as an RN coming in to do a dressing change or monitor vital signs. A home health care aide may come in a few times a week to assist with bathing and dressing. You must be housebound and only able to leave the house to go to the doctors or attend church to be eligible for these services.The other type of home health care agency offers help with household duties and non-medical personal care. This could include preparing meals, bathing, dressing or moving around the house. Depending on the state, these agencies may or may not be licensed. This type of home health care allows a person with special needs to stay in their home. It is for individual’s who are getting older, are chronically ill, recovering from surgery or disabled. The best place to receive ongoing care may be in the comfort of your own home.Studies show that our aging society not only wants to live independently as long as possible, but that they want to do it in their own home. Many have their own lives, live close to family and friends and have pets to keep them company and social activities to keep them busy. Mentally and emotionally, being at home is comfortable and often promotes wellness and healing.Some feel that quality care at home can be expensive and is only for the wealthyThere are actually many ways for aging adults to receive qualify home health care. There are new programs such as reverse mortgages, VA benefits and long term care insurance. Many states now have state and local programs for the low income seniors that qualify for Medicaid to have waiver programs. These programs provide care at home in order to avoid an admission to a nursing home. There is a growing number of home health care agencies out there that provide for everything from companionship, to avoid loneliness to errand running and cooking and 24 hour live in services.For medical and health care needs, there are home health care agencies that provide care when there is a change in the medical condition of the aging adult. The care required, must be deemed medically necessary by a physician.For those individuals that want to age at home, having a good plan for the future in place is important. This may allow the aging adult to enjoy the comforts of home for as long as possible. You may no longer need to stay in a nursing home to receive good care.If you are unsure if aging in place is an option for you or a loved one you may consider consulting with a care manager or eldercare consultant. A care manager can usually put together a plan that fits within a family budget. Care at home can be far less expensive than a move to a nursing home.

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Health Care Administration Career Courses Online

The health care industry is filled with doctors, nurses, and technicians that need to be able to work in a smoothly ran office. Health care administrators are generally hired to focus on the decision making side of a medical facility. Online colleges offer an abundant amount of courses within their degree programs to prepare students for their role as a leader.The overall duties of an administrator are to oversee, plan, and manage the distribution of health services by medical professionals. Students interested in exploring an online degree will find that courses teach how to maintain the operation of multiple areas within a facility. Work may consist of directly working with employees, finance practices, database procedures, and ethical responsibilities. Students learn how to complete these tasks and understand the medical field through courses on a variety of subjects. Online training programs may incorporate courses that include:*The Health Care SystemStudents can expect to study the delivery system of health care. Online course elements include the team, group practice, state direct care, long-term care, and much more. The coordinating and health planning of a facility and its employees prepares students to understand their role as an administrator. Trends, issue, and solutions are all considered in a course like this.*Health Care OrganizationThe theories relating to the environment, goal, structure, and procedure of a facility are discussed in regards to organization from a managerial standpoint. Students learn to prepare for organizational changes by studying the factors that may contribute to a shift in health care delivery. The goal of this kind of course is to prepare students to understand how to respond in organizational situations.*Financial ManagementThe accounting and finance of a health care facility is discussed, which helps students understand how to make managerial decisions. The management of cash analysis, risk, investment, and debt is looked at to help students understand an administrator’s role in the accounting side of the career.*Global Health CareOnline programs that include this type of course analyze the governmental, social, political, and economic factors that affect the system. The structure of globalization of health care is determined as students research recent trends in the field. Comparative data is assessed along with the feasibility of monitoring global health and delivery.Depending on the focus of schooling students may also work through courses on health law, computer operation, medical terminology, and more. Professionals typically enter the field with a bachelor’s degree and continue education online at the master’s degree level to gain upper level management positions. Associate to doctorate degree programs are available in many areas that include health management, health services administration, and hospital unit coordinator.Many accredited online programs can be started at the time of enrollment allowing students to enter education today. Schools and colleges that carry full accreditation can provide proof that they offer a quality education. The Distance Education and Training Council ( http://www.detc.org ) is just one of a number of accrediting agencies approved to fully accredit learning programs. Begin training to become an administrator of the health care field by learning about the different educational options available.DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at PETAP.org.Copyright 2010 – All rights reserved by PETAP.org.

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Home Selection Checklist – A Good Aid When Choosing a Home

This home selection checklist is a tool to help you select a home that is right for you and your family. Before you select a home and get a mortgage, you need to know if you will be happy with the home you select for the coming years. Home selection is a major step in your life and using a checklist to select smartly will help you think of all the things you need to realize about a home before you buy. Take a checklist with you to each home you might select and write down all the important home selection points on the checklist. Use the checklist for each potential home selection and you will have a “fact book” to review and analyze before your final home selection.These important factors in home selection are designed to help you create a checklist of your own.
You can then research homes for sale and checklist how each home compares to other homes you’ve selected to view. By the time you are ready to get a mortgage you will know, from the selection checklist, exactly the pros and cons of each home.
How old is the structure? Older homes require more maintenance. Mortgages on older homes can be more difficult to obtain. Mortgage insurance and the homeowner’s protection required by the mortgage company you select can be more costly on the home. Note on the selection checklist any items which need repair if you select that home.

How many stories is the home? If you or a family member is aging, or you expect to live in your home selection for years, stairs can be a major problem. If you are young and won’t live in this home selection for years, this shouldn’t be a problem. Place this on your selection checklist if it is a concern for you and your family. Note on your home checklist any selection items which might make family visits difficult.
It would be a major inconvenience to say the least if your family can’t visit because of stairs or hills.

What material is the home construction? Concrete slab and block construction homes
pose a lower fire threat and this will reflect in your home insurance and maybe
even mortgage rates. Place the building type you prefer on your home selection
checklist.

Kitchen area: How large a kitchen will suit your lifestyle? Is the refrigerator ancient or newly new? Is the stove in good condition? Do you prefer to cook with a gas or an electric stove?

Do you want a garbage disposal? Determine exactly what is important in a kitchen, and place those selections on your checklist. Then rate each property you might select as to how many of the checklist features are included. Of course, some selection checklist features are easy enough to add; other selection checklist features can’t be changed.

Living areas: Is a formal living area and a den an important selection on your personal selection checklist? List on the home selection checklist each need. Are there windows for plants, if you are
a plant-lover? Is the carpet in the potential home selection in good condition? Think about these
items before signing a mortgage! Note any probable expenses on your home checklist for later review. Use these in budgeting for your mortgage
Laundry facilities: Does your home selection have laundry hookups that will not require you to run up and down stairs to bring laundry from bedrooms to the washer? Are the hook-ups in good condition? Note on the selection checklist. Place on your selection checklist any items you would select to replace upon moving into the home. Write on the checklist the anticipated cost of replacing the items you select as unacceptable. Remember to budget so you can pay the mortgage plus refurbish the home selection after purchase.

Bedrooms: Is your family formed or do you plan on more children? Are there enough bedrooms to allow guests? Is the master bedroom in the home selection large enough? Obtaining a mortgage on too small a home can be a major error. Place on your selection checklist exactly the size home you need to select.

Closets: Will there be enough closet space for your family’s clothing? Place on your checklist how many closets you require.

Bathrooms: Will there be enough facilities in your home selection to allow everyone space for their personal items and plenty of time to use facilities. Large families require several bathrooms; be sure to put this on your home selection checklist! A selection that needs bathrooms added plus mortgage payments can be expensive. Consider this in your mortgage budget.

Roofing: Take a look at the materials and condition. If the roof looks as if it will need repair soon, consider this major cost in your mortgage pricing. Roofing is very expensive. Research the cost of replacing a roof
before you make an offer. Note these costs on the home checklist. Will your budget cover mortgage and roofing expense?

Water heater: Look at the water heater and determine condition. Look for
places that may have leaked and any damage resulting. Also, is the water heater
gas or electric in the home selection? More notes for your home checklist.

Air conditioning / heating: Do these units in the home selection appear to be old or new? Are they energy efficient? If you sign a mortgage on a home only to learn the entire heating or HVAC requires replacement, you could cause yourself financial stress. Checklist the estimated age of each appliance and piece of equipment in the potential home selection. Include checklist notes of expenses for replacing older items. Place in your home mortgage selection notes that you may want a home inspection or warranty if equipment looks older; your checklist selection can save you from making a major mortgage error!

Utility Cost: Don’t be afraid to ask the home owners to see electric, gas and water bills. If your home selection is well insulated and energy efficient, they will be happy to show you. Energy costs are important points on your home selection checklist.

Neighborhood: Do you want to be in a gated community? Is a play area for children nearby the home? What about schools? Is the neighborhood surrounding the home selection clean and attractive? Ride around the neighborhood; see other homes to learn about the area before making your home selection to mortgage. Secure neighborhoods help not only ease of mortgage approval, but on insurance as well. Checklist this item on your home selection list.

Yard: If you have children or pets, you may desire a large yard. If you are a gardener, a nice yard is important. Again, checklist everything that truly matters in your ideal home selection.

Parking: Is there space for your vehicles and guests? Is there a garage? Carport? Is the driveway in good condition? Include on your home selection checklist what matters to you. Again, if these require repair, put these notes on the checklist so you can budget
accordingly.

Future expansion: If you wish to expand the home at some future time then is there space on the property without crowding? Consider the future before you mortgage a home that you may have to sell later as your family needs grow.

Zoning and Restrictions: If you have a home business, is it permitted in the
potential neighborhood? Selection of a home which prevents the activities you value would be a bad mistake. Some communities have restrictions regarding working on your car or motorcycle, parking a boat and other issues you need to know before
making your final home selection. Keep this point on your selection checklist if
you work on your car or have a boat beside the home.

Work: Is the home of your selection near your workplace? If not, is it easy to access the expressway for an easy commute from home? Will you come to hate the idea of going to work from
this location? Note on the selection checklist for your home the miles you will
drive per day and the cost.

Shopping: Groceries, and convenience stores, gas stations and the like should be in close proximity of your home selection. Note on your selection checklist how far from home to the nearest shopping centers. Checklist where you would go from your home to shop.

Sidewalks: This checklist point for home selection is important for families with children. If there are no sidewalks,
then children won’t be able to easily walk to visit friends, ride bikes, or do other activities children love to do. Also, checklist if you like to take strolls or walk for exercise yourself.

Amusements, churches, activities: If you have activities you like to do, consider the drive time from the home selection. Will your children’s movie visits on Saturday become a long drive? Are at least a few doctors nearby the potential home? Amusements your family enjoys should be reasonably easy to reach.

Neighborhood Lighting: If you like to go out at night, or your children will be playing outside, is the area well-lighted? Not only are these selection criteria important for your children, but burglars just hate a well-light home and neighborhood! Checklist some safety issues you need before considering a mortgage.

Traffic: If you have children, your new neighborhood should be low traffic. Also, traffic equals noise. Consider this important fact as well. A home on an expressway has frustrated many.
This home selection checklist points are meant to help you think to checklist important home selection options before obtaining a mortgage for a home. Make yourself a custom home selection checklist that includes the things that matter to YOU and YOUR FAMILY, and then take this along when home shopping. With a checklist
in hand, you can make the selection that will make you happy for years and years!

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Keep These 5 Rules in Mind for Successful Commercial Designing

Who doesn’t want an excellent commercial design? Excellent commercial design is important to maintain the reputation and brand image of the company. As it is said, the first impression is the last impression, a good impression always attracts potential customers. It’s obvious no one would ever love to walk in a congested environment with bad lighting.

Bad design and interiors deteriorate the productivity of the employees. It can be a confusing task when planning a commercial designing project for the first time, hiring expert Commercial Architects Melbourne can be the best option to know about the latest trends and perfect matching designs.

This blog is about some basic rules to consider for making the commercial project successful.
Keep structures versatile

When it comes to transforming any commercial space, focusing on convertibility and keeping office interior decor versatile can be the best option. It can be done by implementing a versatile structure to spaces such as cafeterias, offices, and many more. Everyone gives preference to comfort hence, focusing on spatial and versatile design will help to complete commercial designing projects in an optimal way.

Consider the latest technology implementations

Technology plays a supportive role to enhance the commercial designing project. Moving forward with the latest technology is important to execute any business smoothly because technologies make the work much easier and comfortable for the employee as well as organizations. Implementing centralized and decentralized digital control is much needed in any commercial design.

Keep office aesthetics updated

Good aesthetics and interiors impact the overall representation of the office and make the place functional and attractive. Hire a reputed designer for modern d├ęcor and furniture ideas. Hiring a designer reduces half of the project stress and helps to meet the contemporary fashion and latest trends. They can help to choose the perfect theme that blends well with the office decor, atmosphere, and colour.

Provide personalized space to prevent congestion

Majority of customer prefers personalized space such as different seating to seat comfortably and do the personal work. Personalized space is one of the crucial factors for customer-based service offices such as hotels and cafeterias to provide an ambient and comfortable place.

Always keep safety first

Safety is the central feature of every construction and designing project. Hence, it’s the high-priority factor to keep the aesthetic and functional safety at the working place. It can be compromised for interior decoration and design purposes but it’s not at all affordable to compromise for safety purposes.

Following the above useful ideas can easily help in the successful completion of a commercial designing project in a safe and pleasing way. In today’s, modern construction, reliability, and comfort is also an equally important factor.

Final words,

It’s important to hire the experienced Building designer Melbourne to make the commercial designing project worthy. Hope the above rules helped you to scale up your interior designing projects with a better outcome. Follow the above tips for any renovation or remodelling project and surely you will get award-winning and achieve a better office experience.

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How Long Should A Laptop Battery Last And How To Increase the Battery Life

No matter how expensive your laptop is, its battery won’t last more than four years. According to experts, a new laptop battery gives you as many as 1,000 cycles. In other words, you can charge and recharge the battery up to 1000 times. However, many factors play their role to increase or decrease the lifespan of a laptop battery. For instance, the material used for producing the battery substance. So, if you want to ensure that your battery stands the test of time, given below are some of the tips that can help.

1. Install a good battery monitor

If you are looking for an alternative, you can choose from tons of third-party utilities. Basically, the software programs help you monitor your laptop battery. These programs have no compatibility issues with any type of laptop.

Using these tools, you can find out which programs are using most of the battery power. You can then close the unwanted programs to save battery power.

2. Install maintenance apps

You can use some manufacturer-recommended maintenance tools for maintaining your laptop battery. Based on the type of your battery, you will receive different suggestions. Apart from this, your operating system will come with a built-in utility that can help you keep an eye on your battery condition.

3. Maintain your device temperature

You should try your level best to ensure your laptop maintains its temperature. In summer, electronic devices tend to heat up, which negatively impacts the life of the battery packs.

Therefore, you should make sure that there is a little bit of space between the bottom of the device and the table you have placed your device on. Besides, the ventilation system of your device should be working properly. For this purpose, regular cleaning of your device is quite important.

4. Don’t use maximum brightness

When your screen brightness is at maximum level, your device will use the maximum power. So, turning down the brightness is the first thing you can do to save power. Also, it is not a good idea to keep the brightness at max level as it can have a negative impact on your eyesight.

So, by following these simple tips, it will be easier for you to extend the life of your laptop battery.

5. Change the power-saving settings

Before you do anything, go into the power options of your laptop. If you are using Windows operating system, you can go to the control panel to access the power options. The control panel can be accessed from the Start Menu.

Some users have MacOS. If you are one of them, you need to access Energy Saver, which is found in the System Preferences. If these values are set to default, your computer will use the least amount of power.

So, what you need to do is make small changes to the settings so that you achieve a balance between power and performance. For best performance, there is always the choice to connect your device to the AC outlet.

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The Best Ways I’ve Found To Make Money Online From Home

Have you been looking for a way to make money online without having to know much of the internet stuff? Wanting to work at home but don’t know how to do it? Here is the key gem: Between all the tricks on joining the craft beer movement, opening a gallery or being a tour operator, you will find clever advice that anybody can apply to make money online quickly.

The most basic way to make money online is through affiliate marketing. It is really easy. Basically you set up an ad for someone she is selling something and when they click through and buy it, you make money! Simple enough if you have no technical skill at all. Here are some simple tips on how to earn using affiliate marketing:

Drop-shipping is one of the most useful methods. You select a product in which you believe there is a demand and then drop-ship it to your customers in small quantities. You make money from the difference between what the stock costs and what you sell it for. For this method, it is important to note that you may need to make space for your inventory on your premises or perhaps wait until you have a build of an inventory before you can start drop-shipping; but the advantages make it a good choice for those seeking to make money online from their spare time.

Paid surveys are a great way to earn some extra cash. These can be accessed easily and there are many sites where you can get paid from spending your spare time. There is one site, though, which is said to pay $200 a week for twelve weeks straight – you can’t beat that kind of money making potential. With paid surveys, it is important to note that the sites are generally scams, and that you need to do some research to ensure you are making good money making opportunities.

Finally, a passive income generating method that can bring in money on autopilot is eToro’s Forex trading. This works by allowing you to invest on a demo account and earn money from the performance of the currencies being exchanged. The best thing about this system is that it allows you to do virtually anything and still see profits coming in. eToro has an average starting price of less than $50 and can generate an income of five figures in just a few months.

These are the best things I have found for making money online from your home. Though none of them are as good as, say, a paid-online course, they are much more affordable and can provide a valuable education to start earning money immediately online. With just a little research, you should be able to find a legitimate opportunity to get paid to learn the basics of making money in the currency markets. This is a truly remarkable opportunity.

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Finding the Best Business Idea For Your Home Based Business

How many home based business opportunities are available to you? If you want to make money online at home, you really have many options to choose from. The big question is – which one will give you the biggest chance of success? Is there a ‘one size fits all’ answer? The simple truth is that not every opportunity is right for everyone, and not every opportunity will bring you the greatest amount of profit.

So, what are some home business ideas that can make money online for you? The quick and dirty answer is: the one that best suits your particular set of needs. Make a list of your priorities, including a high income; a low-risk schedule; freedom; flexibility; work-life balance; independence; something in your range of skills and expertise; and interesting work that you have an interest in… You can take this list with you and talk to people who are working from home on the same things that you would be considering. Chances are that you will find some great niches that fit your standards and your desires.

But what if you want to get started right away? It’s easy to think that you can jump into a new business idea and be successful immediately, but this often isn’t the case. It takes many different things to make sure that you will be able to get through the hurdles and actually make it to a point where you are seeing profit. If you don’t work at it slowly, you will be setting yourself up for failure. Here’s the lowdown on some different things that you should consider as you create your own business idea:

First, you need to think about what you have to offer. If you don’t have any ideas as to what to do as a freelance writer, a lowdown on finding a niche is very important. Many beginners go into this completely clueless. But if you know that you have a skill that others are desperately seeking, you may be able to provide them with the service they are looking for without having to spend much time building up a website or getting traffic to it.

Another thing to consider is what kinds of products or services would best fit a niche that you would like to get started in. In this case, the lowdown on finding the best business idea for you would include taking a look at what you love to do and what you can offer others. If writing is not your strongest point, but you love to get creative, consider freelance data entry. Freelance data entry does not require a lot of startup capital, but you still need to have the skills that will allow you to be successful in this area. The best lowdown on finding the best business idea for you is to simply start looking at what you like to do and what you can offer others.

There are many other areas of freelance writing that you can explore in order to make the most out of your home based online business. Freelance writers are in high demand online. If you have the skills that are needed to do well in this field, there is no reason that you should not be able to find a great home-based online business that will give you the income that you want.

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Earn Money Writing From Home And Never Run Out of Ideas

Is it your dream to work from home as a writer and earn money from everything you write? That was my dream for years, and 20 years ago it became my reality.

One of the hardest things at first was to come up with ideas of what to write about. I started by doing freelance writing and I also set up my own website and I wanted to write and publish books. It was all a great plan, but it meant coming up with thousands of ideas.

At first I didn’t think it was possible, but it turned out that not only was it possible to come up with endless ideas for writing, but I ended up with notebooks full of ideas because I had more than I could ever use at once.

And I’ll tell you 3 things that helped.

1. I write fast. Once I’m into writing an addictive story or an interesting article – or series of articles, I get into a writing ‘flow’ and can write for hours. I never stop and second-guess myself. I just keep writing because fast writers are mega producers and never have time for writers’ block.

2. The more I write and the faster I write, the more writing ideas I have. Productive writers always get an abundance of ideas as they write. When I’m immersed in my writing, my creative mind goes into hyper-drive. Even if I started with only one or two ideas, once I sit down and start writing the ideas start flowing. And it doesn’t matter what I write. Even if I’m journaling or copying out someone else’s writing by hand (just for practice), it inspires ideas.

3. I love to write. Most days I’m excited and motivated to sit down and write. I hurry through other chores I have to do so that I can get to my desk and write.

At first, being a writer was hard because it’s not easy to work from home with no boss, no set hours and too many distractions. But once I got a writing routine, I found that once I sat my backside in my chair and started writing, it was easy to ignore everything and motivation arrived and kept me going.

So if you find yourself longing to write but stuck for ideas, just sit down and start writing. Write anything even if it’s just nursery rhymes you were taught as a kid, or open a book and start handwriting it out.

And if you’re like me you’ll find that even on days when you think you don’t feel like writing and the ideas just won’t come, sit down and write anyway, and before you know it you’ll be overloaded with ideas.

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